About
Areyto Media is a boutique performance marketing consultancy based in Stockholm, working with founders, marketing managers and growth teams worldwide. It covers paid acquisition from strategy to day-to-day execution: app user acquisition, paid social, search, programmatic and influencer campaigns.
Behind Areyto Media is me, Rafael Mercedes, with 13 years of hands-on and strategic work across client-side teams like Wooga, Scandic Hotels and Yousician and agencies like Publicis Groupe, dentsu and WPP Media. There are no account managers or junior teams in between. You work directly with me, from the first call to the campaigns in your accounts.
Areyto takes its name from a Taíno ceremony that brought people together through song, dance and storytelling to pass on history and knowledge. That spirit of knowledge sharing is the idea behind Areyto: unfiltered performance marketing from someone who's done the work. Clear opinions, plain language and decisions grounded in the data.
Where I've worked, and what I was responsible for.
Freelance user acquisition for Wooga's hidden-object game, June's Journey, working fully remote as part of the team.
Freelance user acquisition for a music-learning subscription app, working remotely.
Experience across client-side, agency and freelance roles.
Paid Social Media Lead
Led paid social for Samsung Nordics through Publicis Groupe, with responsibility across the Nordic markets.
samsung.com ↗Senior Social Media Planner
Planned and optimised paid social campaigns for agency clients, including LinkedIn campaigns.
dentsu.com ↗Social channels & content
Managed Scandic Sweden's Instagram, Facebook and LinkedIn channels and produced the social content.
scandichotels.com ↗Influencer campaigns
Managed influencer campaigns from strategy and execution through analysis and reporting, including Meta branded content collaborations with brands such as Klarna, Foodora, HelloFresh, Lifesum and Adobe.
relatable.me ↗Digital Media Consultant
Worked on Rebtel's worldwide campaigns and supported the Social Lead handover by teaching and onboarding new team members.
rebtel.com ↗Digital marketing & content
Worked on digital marketing and content management for MSD Sweden through PharmaRelations.
msd.se ↗Social Lead & Influencer Lead
As a freelancer through Pointseven Agency, I led social media and influencer collaborations as Social Lead and Influencer Lead.
In short
Years in digital marketing
Companies worked with
Industries: mobile games, subscription apps, retail, telecom, hospitality, consumer electronics, health & fitness, pharma
How I work
I learn how your business makes money, join your team's day-to-day work and take responsibility for the channels you need help with.
We talk through your product, goals, current campaigns and where you need support.
I get access to your accounts and tools and join your team's routines.
I manage the agreed channels, keep your team informed and report on performance.
Email me with your product, the channels you're running and where you need support. If it looks like a fit, we'll arrange a call.
rafael@areytomedia.com ↗
